Smart Tv | Samsung Strengthens Smart TV Content Ecosystem With New Smart TV Advertising Platform ” Samsung AdHub

February 5, 2012 – 12:33 am

LAS VEGAS–(BUSINESS WIRE)– Samsung Electronics Co., Ltd, a universal personality in digital media and digital joining technologies, currently voiced the launch of Samsung AdHub, its promotion stage is to Samsung Smart TV platform. Through the newly-announced AdHub service, brands can broach 3D, video and interactive advertisements in to the living room around Samsung’s market-leading Smart TVs.

Samsung AdHub allows smoothness of advertisements to the front-page of Samsung’s Smart TV interface, with multi-part forms of convincing digital interactivity. Advertisements will be dynamic, permitting audiences to click to access video content, new applications and services, or the web browser. The company’s new Smart TV promotion stage will give marketers and ad creatives new monetization models and opportunities to rivet and correlate with aim audiences.

Samsung AdHub moreover enables a unique 3D video promotion experience inside of the Samsung branded 3D VOD service, ‘Explore 3D’ application. Samsung is the initial consumer wiring producer to offer 3D promotion on Smart TVs, giving advertisers new opportunities to emanate convincing and visually energetic calm in local 3D.

“Samsung is delivering the future of Smart TV now. With Samsung AdHub, you are enabling a richer calm ecosystem that will gain advertisers, focus developers and consumers. Samsung’s universal attain and skill in Smart TV is developing a unique and innovative way for marketers to attain audiences with interesting and interesting content. We are assisting brands break imaginative boundaries,” mentioned Daniel Park, Vice President of Samsung’s Media Solution Center.

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“Our full Smart TV promotion answer is other e.g. of our undertaking to expostulate enhancement in the TV market. Our objective is to emanate new opportunities throughout the Smart TV value-chain; providing a stage for advertisers and developers to experience is a key component of this goal. Ultimately, you regard this is a win for consumers, since a dedicated way for developers to monetize services will minister to a richer, more robustcontent experience,” updated Park.

Samsung has already started running a few campaigns from heading advertisers such as State Farm and Best Buy.The firm has moreover shaped promotion sales partnerships with Rovi and YuMe.Smart TV promotion has launched in Korea and the United States.

Samsung expects to muster its Smart TV in-app promotion answer in 2012. Smart TV focus developers will be able to soak up in-app capabilities existing by the Samsung SDK (Software Development Kit) 3.0 for Samsung Smart TVs.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a universal personality in semiconductor, telecommunication, digital media and digital joining technologies with 2010 combined sales of US$135.8 billion. Employing roughly 190,500 people in 206 offices opposite 68 countries, the firm operates two well-defined organizations to coordinate its 9 eccentric business units: Digital Media Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading opening opposite a operation of economic, environmental and amicable criteria, Samsung Electronics was declared the world’s many tolerable technology firm in the 2011 Dow Jones Sustainability Index. For more information, greatfully revisit .

About Rovi

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that capacitate consumers to intuitively link up to new entertainment from many sources and locations. The firm moreover provides endless entertainment breakthrough solutions for television, movies, song and photos to its customers in the consumer electronics, line and satellite, entertainment and online placement markets. These solutions, complemented by attention heading entertainment data, emanate the connectors between people and technology, and capacitate them to learn and succeed entertainment in an beguiling form.

Rovi binds roughly 5,100 released or tentative patents worldwide and is headquartered in Santa Clara, California, with countless offices opposite the United States and around the world inclusive Japan, China, Luxembourg, and the United Kingdom. More data about Rovi may be found at .

About YuMe

YuMe is the program infrastructure provider powering digital video and the next era of radio with its working network for TV 2.0. Its video promotion technology and services seamlessly link up advertisers, app developers, calm distributors, consumer wiring manufacturers, and publishers opposite the globe. YuMe’s patent-pending Relevance Engine powers its reward in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading promotion administration solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the correct ad to the correct assembly on whatever shade they are viewing”PC, mobile, or related TV. YuMe is a secretly hold firm headquartered in Redwood City, CA with its European domicile in London. The firm is corroborated by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, and Translink Capital. For more information, revisit , follow @YuMevideo on Twitter ( ), or similar to YuMe on Facebook at .

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